One of the things that branding experts always say is that part of what they need to do is to make sure the product stands out. They need to make it noticeable and easy to spot, because people can often ignore an ad right in front of them 20 times before they finally pay attention. So even if the products are simple feather duvets or something more complex, effort must be expended to ensure that it stands out, is d
Magic: the Gathering – Or, How to Reinvent a Brand Again And Again
March 6th, 2012 | Posted by in Branding - (0 Comments)
Consistency is one of the keys to successful long-term branding. This is something that everyone, from organizations that sell an HP coupon or two to consumers to manufacturers of incredibly-expensive cheeses, can agree on. However, there are times when a product is such that it needs to reinvent itself on a regular basis. Maybe the business model is such that reinvention is a necessity because older models rotate
Just what is CrossFit? The first thing that pops up is “CrossFit isn’t a traditional work-out.” If your traditional work out is to go to the boutique gym with its dizzy array of machines, piped in music, and huge video wall from Cinemassive.com, then CrossFit has a shock for you.
There is nothing pretty about CrossFit. The program was invented by a former high school gymnast, Greg Glassman, in San
Things happen. Everyone knows that. Deep down, even the most optimistic and hopeful of businessmen knows that things happen – things that can be a huge dent in one’s reputation. The brand is a fragile thing in most cases, such that the slightest plausible accusation or rumor can cause massive damage. Promising careers and companies have been shut down, in some cases solely due to mere hearsay overheard from
Doing business isn’t just about sales and profit. In order to seamlessly penetrate the market, stand out and sustain your growth, you have to position yourself and your enterprise beyond the tangible returns. If you start a business, it must be something you’re good at. And when you’re at it, it must say something about you. Therefore as a business owner, your personal brand is as important as you
If branding had to be equated with a single word, it must be “impact”. In other words, the goal of the practice of branding is to allow the company or brand to make a long lasting impact among consumers, business partners and the market in general.
And yet, when it comes to smaller businesses, few if any recognize the “long lasting” part in the phrase “make a long long lasting impact&#
Celebrity Brand Ambassadors: Changing the Face of Advertisements
September 9th, 2011 | Posted by in branding thoughts - (0 Comments)
These days the role of celebrity brand ambassadors has increased significantly.
Studies show that consumers use the product if they see that their favorite celebrities are the brand’s ambassadors. They have become brand ambassadors from products such as lanyards and makeup to services like salon and spa. That’s why companies these days use celebrities to head their advertising campaign to attract more c
One thing that companies should remember is that attempting to force a brand upon its own employees is generally a bad idea. If the people working internally don’t like the values of the brand, this dislike will become apparent sooner or later. No other medium in the world makes this as fast and as dangerous as the Internet, which could potentially function as a massive database on what people like and don
While it is an integral part of marketing, branding is something that extends beyond it. The marketing aspect shows the potential customer what the business is about. It gives them a clear image of what they want to present to the world, what they claim to be all about. However, the branding campaign has to extend beyond that point, if the business wants to project any sort of consistency. If the marketing presents
Brands fail for only one reason: it has lost its bond with the customer. When a brand loses its grip on the market’s trust, perception gets distorted. The competitor takes advantage, until the losing brand finally succumbs and fades away. To help save a dying brand, the marketer must take into consideration some of the “deadly sins” committed in branding.
Memory gap
Brands are like ageing people. Once they ga